Athletic Warmup Promo
The VTA marketing team wanted to push warmups sales for an email campaign. Choosing lay down shoots allowed me to easily show the texture of the fabric–letting the creases bunch up naturally. By manipulating the lighting I was able to create hard shadows from the apparel. This style of lighting was seen trending in the apparel industry at the time. My role in this project was concept, photographing, editing and final design layouts.
Email Promotion
Brands: Under Armour, GK Elite, Chassé, and Ion
The art department was responsible for creating new ways to promote our new products designed in-house by our product development team. My goal in shooting these sweat jackets was to make them look fitting, lively and stylish. These fresh images were a nice change from the standard catalog shoots. My goal for this email promotion was to create modern imagery with a clear call-to-action.
