Online Packages & Shipping Promos

The goal of these ads was to promote uniform packages to drive up sales and compete with 2-day shipping from competitors. The art director and I decided to draw inspiration from current photographic trends in the apparel industry. The apparel industry photographed their products in an isometric perspective which was very interesting to us. The main challenge for this promo was the photography equipment I was using or lack there of–the company needed to invest in better lighting equipment. But I made do with what I had, and the project served it’s purpose successfully. I designed and photographed all advertisements shown. As for the graphic image presented, I used a trending visual technique of creating a 45 degree dark shade under the products to simulate light.