Halloween Promo
For the Halloween holiday promotion, the objective was to promote new accessories the product development department had fabricated. I was tasked with the concept, planning and execution of the campaign. With my canon Ti5 rebel camera, I planned to capture these photos in the late afternoon (at Old Poway Train Station in San Diego, Ca) where they have dark wood planks that contrasts well with orange pumpkins. Using the marketing team’s creative saying, I designed the headline in Photoshop and followed company branding guidelines. In meetings with the web and marketing teams, we were pleased to find out the company did exceptionally well with sales and the analytics showed a high click through rate.
