4th of July Advertisement

At Victory Team Apparel, the product development department often showcased their new products with lifestyle photos and my department was responsible for advertising them. Showcasing these holiday bows was challenging since I was in charge of many moving parts–such as the concept, location and design layout for final advertisements. As the director and photographer of this ad, I was able to exploit my graphic design skills to create memorable imagery that caught the attention of thousands of buyers. This campaign sold out of bows a before the fourth of July and the company was very happy with the results. As the senior designer, I was able to direct two junior graphic designers and 3 models to execute a successful product campaign.