Iverson Dental Marketing

I was hired as a graphic designer and photographer to assist their dental marketing department at Iverson Dental Labs in Riverside, Ca. Our main goal was to acquire business from dental practices to fabricate their patient’s dental work, such as dental implants or 3D printed dental models. The marketing team also offered branding and patient acquisition services to our dentist-clients for a separate contractual fee.

For dental practices, the challenge was establishing a strong online presence to maximize their outreach to potential patients. Iverson’s marketing team specialized in generating dental content and customizing branded content. With a team of two graphic designers and a content writer, our goal was to produce high quality content to increase the SEO for Iverson Dental Labs and our dentist-clients. As part of a widespread digital marketing strategy, we created high quality branded content to target potential patients and to engage with existing patients. Other strategies included educational material, infographics, press releases, blog posts, how-to-videos and social media paid advertising.