Social Media Posts
Our goal at Iverson Dental Labs was to appeal to dentists, in order to acquire their dental lab products and assist in their marketing needs for a separate fee. Showing Iverson’s products through photography was an effective choice for targeting dentists through different social media platforms.
Using humor and holiday themed posts also was a fun, yet effective way to engage with the online community–also adding more traffic to the company’s website to help with their SEO Google ranking.
Branded Content
Narrowing the information gap between healthcare providers and patients has made it crucial for medical practitioners to grow their brand online. To do this they need a widespread digital marketing strategy that focuses on creating branded content like educational materials, how to videos, blog posts, etc. Branded content encourages and facilitate users (patients) in generating the flow of positive content (reviews and dental info) on different review websites and social media sites.
Infographic
Educating dental patients about the benefits of using a custom-made mouth guard in sports was important to dentists, because not only did it protect their patient’s health but also drew in revenue for the doctor. Using scientific medical journals and current data, I was able to design an infographic that was clear and informative.
