Likido Green Energy
Dalrada’s commercial heat pump systems, Likido Green Energy, are designed to replace existing water heaters, steam boilers, chillers and cooling towers. The focus of marketing campaigns was to convey how these commercial heat pumps are energy efficiency, delivers lower emissions and reduces carbon footprints through combustion-free operation.
My team and I created a visual marketing strategy for social media platforms, website content, trade show graphics, print materials, motion graphics for video, and technical informational videos.
Marketing Collateral
My design experience with Likido included branding, marketing collateral (e.g., brochures, flyers, catalogs, sales presentations, technical documentation, signage, event/trade show graphics and more), social media content, digital ads, email campaigns, website designs, product labels, infographics, photo and video editing, and motion graphics. I was responsible for working with local print shop to ensure a seamless workflow and high quality marketing collateral.
I planned, filmed and edited video content with my Sony Alpha 7R full-frame DSLR camera. I also designed the graphics in Photoshop, animated the content in Adobe After Effects and finished the video in Adobe Premiere.
Social Media Campaign
Quick guide - I created and designed this quick guide for sales materials to easily reference facts about our products.
Social media campaign to advertise Likido heat pumps to large organizations and businesses in B2B sales.
Messaging Focus: 70% reduction of operational energy costs
Concept: If you are not spending extra money on high energy costs, what other areas can you use the new found savings to improve your business?
Target Audience:
1. Hospitals - Better staff (nurses, doctors, etc)
2. Hotels - Expansion/upgrades (nicer rooms, pools, community areas)
3. Universities - Improved facilities and tools (nicer classrooms, technology, library books,etc)
4. Data Centers - Improve the energy efficiency through heat recovery with Likido Heat Pump
Hospitals - Designed and animated motion graphics for social media posts.
Data Centers - Designed for social media campaign
Banner - I designed and sent to print for trade shows.
Sales Folder - I designed, prepared files and order from a print vendor online.
Sales Brochure - I designed, prepared files and order from a local print shop.
Video Production
Tradeshow Graphics
Social Media Campaigns
