My Experience

At Dalrada Corporation, as the Senior Graphic Designer and In-house Photographer I played a key role assisting with branding and marketing 12+ subsidiaries across various industries such as healthcare, information technology, industrial manufacturing, and clean energy. My design experience included branding, marketing collateral (e.g., brochures, flyers, catalogs, sales presentations, catalogs, technical documentation, signage/trade show graphics and more), social media content, email campaigns, website designs, product labels, digital ads, infographics, video editing, and motion graphics. As the lead designer, I was responsible for overseeing all creative aspects of production, quality control, and project deliverables—working with print vendors to ensure marketing materials were produced correctly and in a timely manner. Additionally, I was the in-house photographer responsible for product photographs (studio and lifestyle), and events for e-commerce and other marketing needs.

Previously, at Victory Team Apparel (acquired by GK Elite sportswear), as the Senior Graphic Designer I successfully managed multiple projects—consistently meeting deadlines and efficiently producing high-quality digital and print media. My responsibilities ranged from designing graphics for advertisement, websites, social media, digital ads, and catalogs to collaborating with vendors and preparing catalogs for print production. As a production artist, I edited photos and retouched products and models.

Additionally, as the In-house photographer for Victory Team Apparel was responsible for product images (studio and lifestyle) for e-commerce, catalogs, and other marketing needs. I was responsible for researching, planning, hiring models and organizing bi-annual photoshoots to use the images for an array of marketing content including catalogs, website, digital magazine, digital ads and more. I took the lead in researching, learning, developing, and launching an interactive digital magazine called CheerLiving. I single-handedly learned how to use the Mag Plus publishing software to design multiple magazine issues on a mobile device. I was in charge of learning how to distribute the CheerLiving App on Apple App Stores and Google Play Stores—proudly launching the app without issues.

At the start of my career, I worked as a Junior Graphic Designer and Photographer for their in-house marketing team at Iverson Dental Labs. My responsibilities included meeting and collaborating with dentist clients, branding, marketing collateral, website graphics, social media content, digital ads, technical documentation, infographics, and photo/video editing. As a marketing team, we worked dentist clinics to help with branding, website designing and social media campaigns for their prospective patients.